On the verge of launching his 6 track EP, Ministry of Sound artist, Kilter launched a preview of lead single, "They Say" on the 31st of March 2014 via his Facebook, Twitter and Instagram platforms. Designed to maximise the marketing potential of the Instagram video feature, the video was the first preview launched of both the track as well as his new branding and album artwork. The video was incredible warmly received being shared and liked across all social media avenues.
Cast:Jonathan Forage
Tags:kilter, ministry, of, sound, MOS, futurism, ep, launch, social media, instagram, preview, percussion, album and artwork